Question: - Cola assigns cross - functional teams dedicated to understanding the finer points of each retail partner's business. It analyzes the demographics of U .
Cola assigns crossfunctional teams dedicated to understanding the finer points of each retail partner's business. It analyzes the demographics of US zip areas and helps partners to determine which CocaCola brands are preferred in their areas. CocaCola has even studied the design of drivethrough menu ds to better understand which layouts, fonts, letter sizes, colors, and visuals induce consumers to order more food and drink. Based on such insights, the CocaFood Service group develops marketing programs and merchandising tools that help its retail partners to improve their beverage sales and profits.
ch of the following, if true, would support CocaCola's practice of designing drivethrough menu boards for retail partners?
The percentage of fast food customers who use the drivethough window has remained steady for years.
For legal reasons, many of the design elements offered by CocaCola can be used only with CocaCola products.
The drivethough menu board designs currently in use would be very expensive to change.
Designs that work for an Englishspeaking audience may not be effective for other audiences.
Step by Step Solution
There are 3 Steps involved in it
1 Expert Approved Answer
Step: 1 Unlock
Question Has Been Solved by an Expert!
Get step-by-step solutions from verified subject matter experts
Step: 2 Unlock
Step: 3 Unlock
