Collect an example of a direct marketing campaign from a hospitality company. Briefly describe the the direct marketing campaign. You may choose any form of direct marketing. Evaluate the direct marketing based upon:

1. What is the purpose of the direct marketing campaign?
2. Who is the target audience? Be as specific as possible in terms of age, income, occupation, habits, and attitudes.
3. What is the promise of the advertising? Is the claim from the advertiser or a benefit to the user?
4. What is the support for the promise?
5. What media were used and why? What are some of the benefits and disadvantages of the media alternatives being used?
6. What are the tone being used and the personality being conveyed? Rational appeals or emotional?
7. What is the message format in each example? For example: providing testimonials, slice of life, fear appeal?
8. In your opinion, how effective are the ads in delivering the message to the audience? What improvements or alternatives would you suggest?

NOTE:

• Cite your resources. You must use a minimum of 2 resources. (2 pts)
• Use proper grammar, punctuation, spelling, etc. (3 pts)
• Cite your sources.
• Provide a link to the advertisement.

Answer rating: 100% (QA)

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