Question: Column A 1 . The 5 C ' s: The 5 C ' s 2 . SWOT: SWOT 3 . Product Development: Product Development 4

Column A

1 .

The

5

'

s: The

5

'

2 .

SWOT: SWOT

3 .

Product Development: Product Development

4 .

Market Development: Market Development

5 .

Diversification: Diversification

6 .

Positioning: Positioning

7 .

Branding: Branding

8 .

Brand Names: Brand Names

9 .

Licensed brand: Licensed brand

10 .

Generic brand: Generic brandColumn Ba

.

Strengths, Weaknesses, Opportunities, Threatsb. A word, letter, or group of words or lettersc. Company, Customers, Competitors, Collaborators, Contextd. Offering new or improved products in current marketse. To increase sales by selling current products in new marketsf. Products have no brand other than identification of their contentsg. The use of a name, term, symbol or designh. A well

-

known brand that sellers pay a fee to usei. Moving into a new line of businessj. Refers to how customers think about proposed or present brands in a market

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