Combine the following content to write a summary

• Target Audience:

Name:Michael

Key demographics:

Age:30 Gender:Male Social Class:Middle Class Key Term:Millenial

Key psychographics:

Personality: artistic soul, creative and open for new ideas, enjoying unusual experience

• Motivation for Attending Film Festivals:

To celebrate the artistic value of film, to mingle and broaden the horizons of the individual. For industry people, film festivals provide an opportunity to meet and make industry friends. Film directors are able to get feedback from the audience and gain popularity. For the moviegoers this is an excellent opportunity to understand the industry, feel the festival and learn more about the world through films and ideas represented.

• Media Strategy:

Social Media: Facebook, Instagram, Twitter, Snapchat

Brochures distributed to strategic locations such as: Hotels, Universities, and local industry related companies.

Independent Radio advertisement

• Message Text: Passionate

Come watch with us: Few unforgettable moments, from unknown degree of expressions, in a significantly new version of reality, a beautiful experience, Come watch with us!!!

Metrics:

attendee satisfaction survey

speaker engagement

live polling response rate

social media mentions and engagement

total registrations

Measurement:

event check in

total registrants

gross revenue

customers acquired

number of returning attendees

sponsorship page engagement

Evaluation:

number of surveys answered

number of new fans (likes)

number of likes, comments, shares

post event online buzz

number of hashtags and brand mentions

50% growth

Interests: cinematography, independent productions, once in a lifetime experiences

• Positioning Strategy:

By using modern communication methods popular with the target audience (millennials), and putting an emphasis on the psychographics that interest them such as once in a lifetime experiences and artistic freedom to bring attention to important issues the audience cares about like human rights, we will be able to attract our audience.