Question: Comcast uses a segmentation strategy for its cable TV packages based on market characteristics such as age, gender, or income. Which of the ollowing category

Comcast uses a segmentation strategy for its cable TV packages based on market characteristics such as age, gender, or income. Which of the ollowing category of segmentation variables is Comcast using?

.

Demographic

.

Geographic

.

Psychographic

.

Product

-

.

Behavioristic

Comcast uses a segmentation strategy for its cable TV packages based

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