Question: TimeWarner Cable uses a segmentation strategy for its cable TV packages based on market characteristics such as age, gender, or income. Which of the following

TimeWarner Cable uses a segmentation strategy for its cable TV packages based on market characteristics such as age, gender, or income. Which of the following segmentation variables is TimeWarner using?

Psychographic

Demographic

Geographic

Education

Product

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TimeWarner Cable uses a segmentation strategy for its cable TV packages

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