Question: Spectrum uses a segmentation strategy for its cable TV packages based on market characteristics such as age, gender, or income. Which of the following segmentation

Spectrum uses a segmentation strategy for its cable TV packages based on market characteristics such as age, gender, or income. Which of the following segmentation variables is Spectrum using?

Demographic

Geographic

Psychographic

Product

-

Education

Spectrum uses a segmentation strategy for its cable TV packages based

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