Question: COMFY INNS is a chain operating in small cities throughout the Mideast. Its most relevant measure of volume is the occupancy rate, the percentage of

COMFY INNS is a chain operating in small cities throughout the Mideast. Its most relevant measure of volume is the occupancy rate, the percentage of available rooms rented to guests. Monthly revenue is $ 100,000 per percentage point of occupancy. (For example, at 40% occupancy. revenue is $ 4,000,000.) Contribution margin is 70%, and monthly fixed costs are $ 4,200,000.
REQUIRED: (Show computations)
a. Find the monthly break-even point in dollars and in occupancy rate.
b. Determine the profit at 75% occupancy rate.
c. Determine the occupancy rate needed to earn $ 700,000 per month.
d. Determine whether the entity should increase advertising $ 100,000 per month, if doing so increases the occupancy rate by two percentage points.

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