Question: comment on this message for me In the first instance, the purpose of advertizing the company is to ensure that present customers are retained

comment on this message for me "In the first instance, the purpose of advertizing the company is to ensure that present customers are retained while new customers also embrace the company. In determining the media and language that is appropriate to advertize the company, there are many factors to be considered. However, the top three considerations I will make in determining the media I will use to advertize my pizza company which is delivery only are: our Pizza Companys objectives; our potential market; and the classification of our audience.
The objective of our Pizza company is to make only delivery. We do not offer sit-in. Therefore, we do not have physical contacts with many of our customers. It is important that we take advantage of the media through which our customers get in touch with us. In that case, our customers are mostly the younger generation and the office-people. These people do not have the luxury of time to make meals and want to have a trusted source of their meals which they can take anytime and anywhere.
The main source of the contact with our customers is the internet. It is only appropriate that our Pizza Company takes advantage of the medium the internet provides. It is fast, reliable and the ready-tool of the young generation and office people that are the audience of our Pizza Company.
The same consideration determines the language that I used. Considering the classification of our audience, I used the basic level of language that is straightforward and easy to understand. This set of people does not have the luxury of time to read long, complex messages. I used the basic level of language so ensure proper understanding.
The language is to appeal to the sensibilities of our vastly teenage and internet reliance users. This creative slogan is not necessarily English Language syntax correct but it readily relates to their everyday experiences. SoloCoach Pizza - Every byte, a download into fulfillment memory".
The use of byte; download and memory relate to their internet use. Byte is synonymous to the smallest size of information in computer; download relates to the transfer of new information, and, memory relates to the storage tank."
ChatGPT
Your message effectively outlines the key considerations for advertising your delivery-only pizza company and provides a clear rationale for the chosen media and language. Here are some comments on specific aspects of your message:
Understanding the Audience: It's commendable that you've identified your target audience as primarily consisting of the younger generation and office workers who value convenience and reliability in their meal options. This insight helps tailor your advertising strategy to resonate with their preferences and lifestyles.
Utilizing the Internet: Leveraging the internet as the main medium for advertising makes perfect sense given the demographics of your target audience. Highlighting the speed, reliability, and accessibility of the internet aligns well with the needs and behaviors of young, tech-savvy consumers.
Language and Messaging: Your decision to use straightforward and easy-to-understand language is wise, considering the time constraints of your audience. Simplifying the message ensures clarity and increases the likelihood of engagement. Additionally, the creative slogan "SoloCoach Pizza - Every byte, a download into fulfillment memory" effectively incorporates terminology related to internet usage, resonating with the target audience's experiences and interests.
Overall, your message demonstrates a thoughtful approach to advertising your pizza company, taking into account both the characteristics of your target audience and the most effective channels and language to reach them. Well done!

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer
Step: 1 Unlock blur-text-image
Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock
Step: 3 Unlock

Students Have Also Explored These Related General Management Questions!