Commerce

Customization

Community

Content

Connection

Context

Communication

Barbie Pink$$The official Barbie website, sponsored by Mattel, is a Barbie$-$lover$$s paradise. On barbie.com, fans can immerse themselves in a pink polka dot world, complete with images of the Barbie Dreamhouse and the famous pink Corvette.

Camp Cabelas$$Darren is preparing for his camping trip, so he visits cabelas.com. While on the site, he researches sleeping bags, watches a video about new tents, and reads an article about hikes in the Montana backcountry.

Just for You$$Tasia has been researching $8$k televisions on amazon.com for weeks. Every time she returns to the site, Amazon displays the top daily deals for $8$k TVs as well as electronics like streaming media players.

Facebook Finds$$While catching up with her friends on Facebook, Karen clicked on a link from Verizon for an offer for More Data, Less Drama. She was taken to Verizon.com, where she upgraded her data plan.

Vacation Time$$Aki and his family love to vacation in their Marriott timeshare. Last time he was on the my$-$vacationclub.com, Aki chatted with a Marriott associate who helped him plan his trip to Marriott$$s Crystal Shores.

Sharing Advice$$Of the millions of worldwide travelers posting reviews of their experiences, TripAdvisor.com's top U$.$S$.$ reviewer posted $1,090$ reviews. Active participation from members is crucial for TripAdvisor's continued success.

Good Apples$$Apple$.$com allows visitors to compare multiple versions of its MacBook side$-$by$-$side to help consumers choose the best model for their needs. Once they choose, check$-$out is a few clicks away.