This activity is important because marketing managers face the challenge of creating a meaningful online customer experience in a crowded marketspace. Marketers must design and execute marketing programs that take advantage of the unique customer value$-$creation capabilities of Internet technology. To create a meaningful online customer experience, marketing managers use seven website design elements: context, content, community, customization, communication, connection, and commerce.

The goal of this activity is to demonstrate your understanding of the seven website design elements.

Match each website scenario to the website design element it exemplifies.

Context Customization Community Connection Content Communication Commerce

Match each of the options above to the items below.

Barbie Pink$$The official Barbie website, sponsored by Mattel, is a seven$-$year$-$old$-$girl's paradise. On barbie.com, Sophie can immerse herself in a pink polka dot world, complete with images of the Barbie Dreamhouse and Pink Corvette.

No answer

Camp Cabelas$$Darren is preparing for his camping trip, so he visits cabelas.com. While on the site, he researches sleeping bags, watches a video about new tents, and reads an article about hikes in the Montana backcountry.

No answer

Just for You$$Wylie has been researching $4$K televisions for weeks on amazon.com. Every time he returns to the site, Amazon displays top daily deals for $4$K TVs as well as electronics like streaming media players.

No answer

Facebook Finds$$While catching up with her friends on Facebook, Karen clicked on a link from Verizon for an offer for More Data, Less Drama. She was taken to Verizon.com, where she upgraded her data plan.

No answer

Vacation Time$$Steve and his family love to vacation in their Marriott timeshare. Last time he was on my$-$vacationclub.com, Steve chatted with a Marriott associate who helped him plan his trip to Marriott's Crystal Shores.

No answer

Sharing Advice$$Of the millions of worldwide travelers posting reviews of their experiences, TripAdvisor.com's top U$.$S$.$ reviewer posted $1,090$ reviews. Active participation from members is crucial for TripAdvisor's continued success.

No answer

Good Apples$$Apple$.$com allows visitors to compare multiple versions of its MacBook side$-$by$-$side to help consumers choose the best model for their needs. Once they choose, check$-$out is a few clicks away.