Companies successfully using CRM typically customize their goods & services based on data generated through interactions between customers and their company (See Chapter 1 for more details on CRM if necessary). For example, Etsy uses data analytics to develop a system that recommends products based on factors beyond than just what people look at. Now Etsy shoppers have an experience that surprises them with unexpected items! For this exercise, imagine that you are the Marketing Manager for a brand or product category of your choice that is going to be marketed directly to consumers. (this does NOT have to be related to your Marketing Plan project). You have a company website and you use other digital and social media channels to engage with customers. Write a post detailing some creative ideas for collecting target customer data through your CRM system. Some things to think about: how will you personalize their buying experience? How can you use it to encourage customer loyalty