Companies that sell to other companies (business marketers) often use Personal Selling as a key strategy in their target market approach. Using specific examples from your Target Market Strategy:

Explain the decisions you took for APMC to determine the salesforce effort required in your chosen market. Illustrate by giving examples of assumptions made and decisions you took for one of your target segments to arrive at the number of salespersons required for that segment.

 

Explain the factors that influenced your decisions related to the different types of training you considered and proposed for the APMC sales staff.