Question: Companies that successfully implement customer relationship management ( CRM ) tend to do which of the following? a . Customize the goods and services offered

Companies that successfully implement customer relationship management (CRM) tend to do which of the following?
a. Customize the goods and services offered to their customers
b. Use an undifferentiated targeting strategy
c. Assume that customers have similar needs that can be met with a general marketing mix
d. Minimize the use of database technology

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