Question: Companies that successfully implement customer relationship management ( CRM ) tend to a . minimize the use of database technology b . use an undifferentiated

Companies that successfully implement customer relationship management (CRM) tend to
a. minimize the use of database technology
b. use an undifferentiated targeting strategy
c. assume that customers have similar needs that can be met with a general marketing mix
d. customize the goods and services offered to their customers
Companies that successfully implement customer relationship management (CRM) tend to a.

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