Question: Question 1 8 Companies that successfully implement customer relationship management ( CRM ) tend to do which of the following? Minimize the use of database

Question 18
Companies that successfully implement customer relationship management (CRM) tend
to do which of the following?
Minimize the use of database technology
Customize the goods and services offered to their customers
Assume that customers have similar needs that can be met with a general
marketing mix
Use an undifferentiated targeting strategy
Question 18 Companies that successfully implement customer relationship management (CRM) tend

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