Company A is a software company specializing in developing mobile applications in the healthcare industry. It has a loyal customer base but is struggling to compete with larger companies that offer a wider range of services. It is considering forming a strategic partnership to help expand its capabilities and reach new markets.

Question: Should Company A opt for a merger, an acquisition, or an alliance?

$($a$)$ Merger with a larger software company to gain access to its resources and customer base

$($b$)$ Acquisition of a smaller company in a complementary industry to diversify its offerings

$($c$)$ Non$-$equity strategic alliance with a technology company to jointly develop new software solutions

$($d$)$ None of the above $-$ Company A should continue operating independently