Question: Company - Amazon What to do: AmazonExternal Analysis: customer analysis segmentation applied identification method customer motivation unmet needs trends use of Porter's value chain Porter's

Company - Amazon

What to do:

AmazonExternal Analysis:

customer analysis

segmentation applied

identification method

customer motivation

unmet needs

trends

use of Porter's value chain

Porter's 5 forces

competitor analysis

identification

potential competitors

size, growth, profitability

cost strufctures

competitor actions

exit barriers

competitive advantage

References

Thank you

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