Company is Starbucks  

Using the company you select, develop a measurement strategy for your online marketing campaign. Decide what you want to measure and then explain how you will utilize different metrics to make more informed decisions.

Provide any appropriate links and/or include evidence using screenshots that show how you addressed the assignment in APA format. (For example, you might use Twitter Analytics to measure tweet activity, engagement, and followers, or Google's Social Media Analytics to measure data to improve online marketing decisions).

Be sure to summarize, in full detail, your measurement strategy for all metrics used. Include any links and/or screenshots associated with this activity to support your statements

Answer rating: 100% (QA)

Starbucks Measurement Strategy for Online Marketing As a leading global coffee company Starbucks aims to connect with customers through integrated onl... View the full answer