MJA, Inc. plans to launch a wide range of personal computers to cater for the many types of users. 

1) list the various segmentation variables the company can use to segment their market. 

2) Briefly explain why you have selected each one. 

3) Which segments could the company aim for? 

4) What targeting strategy would you recommend that MJA, Inc. to adopt? 

5) Explain your reasons. Positioning Exercise MJA,Inc. realizes that there are many computer organizations offering similar services, but we're different! 

6) Explain what positioning strategy you would adopt for the company. 

7) How can you be seen as different in this already over crowded personal computer market?

Answer rating: 100% (QA)

Segmentation Variables a Demographic Segmentation This involves dividing the market based on demographic variables such as age gender income education and occupation MJA Inc can target specific age gr... View the full answer