Company objectives

A$.$ are important because they help guide managers in deciding what the company's strategic intent should be$.$

B$.$ are needed only in those areas directly related to a company's short$-$term and long$-$term financial strength.

C$.$ play the important role of establishing the direction toward which an organization needs to be headed.

D$.$ should support, but not conflict with, the performance targets of lower$-$level organizational units.

E$.$ need to be broken down into performance targets for separate businesses, product lines, functional departments, and individual work units.

A

B

C

D

E