Companys sales director:The $ 1 5 , 0 0 0 advertising expense relates to a television campaign
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Companys sales director:The $ advertising expense relates to a television campaign overthe New Year holiday and was aimed at increasing customerawareness of seedless dates totally new to UK consumers. I expect ahuge interest in this product in and I believe the $ should betreated as an asset and not as an expense in the accounts.
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