Compare and contrast two service providers (brands) in the same industry (eg financial services, hospitality services, retail services, cleaning services) Include in your discussion the following Describe the service in terms of intangibility, perishability, heterogeneity and perishability (4) Describe the target audience for each brand (6) What is the core service provided What ancillary services and physical products are also offered (5) How does the marketing mix differ for the two brands How is it similar (10) Grammar, spelling and organization 10 points Make sure to include a reference page

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Question: Compare and contrast two service providers (brands) in the same industry (eg. financial services, hospitality services, retail services, cleaning services). Include in your discussion the

Compare and contrast two service providers (brands) in the same industry (eg. financial services, hospitality services, retail services, cleaning services). Include in your discussion the following:

Describe the service in terms of intangibility, perishability, heterogeneity and perishability. (4)
Describe the target audience for each brand. (6)
What is the core service provided? What ancillary services and physical products are also offered? (5)
How does the marketing mix differ for the two brands? How is it similar? (10)
Grammar, spelling and organization 10 points. Make sure to include a reference page.

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