Question: compare and critically discuss the challenges that face Key Account Managers (KAM) in an international business environment, to get a nuanced understanding of international KAM

compare and critically discuss the challenges that face Key Account Managers (KAM) in an international business environment, to get a nuanced understanding of international KAM work as a profession and the everyday work (operations) that KAM professionals are engaged in.

There are two questions to answer:

1) What are the major challenges the different actors (eg. organisations and/or persons) face?

2) What skills are needed to deal with these everyday challenges according to Cheverton (2015) and recent research in KAM?

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