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TITLE: An Inside Look at Googles Future Plans

Change #1: Google executives are big on ambient computing

If you arent familiar with the concept of ambient computing, heres a quick definition:

Ambient computing is a term that encompasses many different concepts. At its core, it is the combination of hardware, software, user experience, and machine/human interaction and learning, all of these things becoming the idea of using a computer or internet-enabled device, without necessarily consciously using it.

In other words, Google wants you to use them 24/7 no matter where you are or what you are doing. They are doing this by integrating products everywhere.

Whether it is Nest, Android devices, Chromebooks, smartwatches, Google Home, or anything else they can drum up.

Because their mission is to spread the usage of all Google related products, it will eventually open up new ways for you to drive traffic and monetize.

An obvious example is to create apps on mobile devices that work on Android phones. Uber, Netflix, and Candy Crush are all examples of apps that work on Android devices.

You already know about apps, but I bet you dont have one.

To give you an idea of how well you can do with a mobile app, there are roughly 2 million mobile apps, and there are over 13 billion mobile devices.

Of course, a lot of those devices are old or in landfills. But still, there arent that many apps for how many mobile devices that exist. Especially when you consider that there are over 1,518,207,414 websites.

In other words, there are 759 times more websites than apps, so consider creating one.

If you dont know how you can always use services like Build Fire.

And in addition to apps, youll need to start looking at generating traffic through all voice devices. Phones, watches, and even the smart home assistants that Google is creating leverage voice search.

Change #2: Future generations are more likely to be hooked on Google devices

But if you have kids, or nieces or nephews, ask them if they have ever used a Chromebook.

Chromebooks are not only affordable, but they are taking over the world, at least when it comes to millennials and generation z.

Just look at the percentages of schools that use Chromebooks.

In some countries like the United States, 60% of the schools use Chromebooks.

Thats a ridiculously high percentage.

Apple has also been trying to penetrate classrooms, but they havent been having the same success as Google.

All this means is that kids are going to grow up using Google devices and fall into their ecosystem.

Sure, social sites like Instagram, Tiktok, or whatever else is new will always be popular, but the chances are these young kids will get to those sites using a Google device.

Even though Google isnt as sexy as it once was, you shouldnt take it for granted. Its not going anywhere, and future generations will continue to leverage them. Just dont drop your eye on Google and youll be fine.

Change #3: Expect Google to buy someone big in the ecommerce space

When you think of ecommerce, what name comes to mind?

I bet you are thinking of Amazon.

We all use Amazon and, of course, every major tech company wants a slice of the ecommerce market.

Even when Im using a search engine to find something to buy, I usually click on an Amazon listing because we all love their Prime shipping feature.

Googles been trying to take a piece of that market for years. From shopping actions to Google Shopping nothing has really been too effective.

As consumers, we are just trained to go to Amazon to buy stuff.

And if you arent going to Amazon, you are probably going to Walmart or one of their online stores that they own all around the world.

To make matters worse, Walmart has removed all of its products from Google Shopping.

Google hasnt made any big ecommerce or commerce purchases in general but you can expect that to change.

They may decide to buy a grocery delivery company like Instacart, but knowing them, I believe they will stick with the software, just like most things that they are doing.

Expect them to go after Amazon by helping people create their own ecommerce site. Whether it is through a Shopify acquisition or Bigcommerce or any other platform out there, they want to own the ecommerce market.

Its going to be too tough to go head-on with Amazon, and thats I think they will take a different route and go after a platform like Shopify.

If you are selling products online you should, of course, be on Amazon, but dont rely on them. Make sure you have your own website and look to see what platform play Google makes as you may eventually want to consider moving over to whatever they buy.

Change #4: Google will dominate the hardware industry

And no, I dont mean they are going to create something better than an iPad or an iPhone.

Apple, at its core, is a hardware company and they are clearly the winner when it comes to producing amazing devices that we use. But there is a big issue with Apple devices and even Samsung devices.

They are expensive.

If you want to buy a brand new iPhone, expect to drop $699 for the lowest model.

Google, on the other hand, does have high-end devices, but they also try and produce affordable devices. They also let other manufacturers use their operating system for their phones.

Their goal isnt to make the most money per phone. Their goal is to get everyone in the world using their hardware.

Why?

Because that means they are collecting more data and that allows them to generate the most amount of money from advertising because all of these devices drive people to their search engine that is filled with ads.

Its a pretty smart move.

I highly recommend that you watch this

They arent just using this strategy with their phones, they are trying to make all of their products affordable. That way people all over the world can afford them.

Because if you live in places like Brazil or India, Apple devices are too expensive, which leads people to choose a Google device.

Less than 5% of the world lives in the United States the money is in the global markets.

Change #5: Expect Google Ads to go offline

Right now you mainly see ads on their search engine.

Yes, you will also find ads on some of their other properties like Maps, but expect them to be everywhere.

For the first time, the 2019 digital ad spend overtook traditional ad dollars in the United States.

But still, ad dollars offline is more than a hundred billion-dollar industry, and thats just in the United States.

Over the next few years, I bet youll see Google dip into offline advertising.

Just think of it this way. Google owns Waymo, a self-driving Uber type of service that is growing fast in popularity.

They have data from the Google devices in your home and the watch on your wrist and they know where you going through Waymo essentially, they have more data on you than anyone else.

Change #6: Search results wont look the same in the future

You are probably going to hate this change the most, but it will also make their search engine more usable.

They are testing a lot of different ad types.

For example, as a business, you can collect leads through Google.

And eventually, youll just be able to book a hotel room right on their search engine without going to the hotels website.

The same will happen with mortgages, auto insurance, and many more industries.

This doesnt mean that SEO will be dead or no one will go to your site from search engines, it just means you will have to adapt.

Conclusion

The future isnt going to look the same. Companies like Tesla arent the only ones who are innovating, most big companies are.

Dont expect Google to just stay the same and not adapt just like every other tech company is trying to do.

Its the only way to stay ahead and win.

As marketers and entrepreneurs, Google wont be the only one disrupting how you are growing your sales and traffic. But instead of getting upset or complaining, accept it.

Be productive with your time and focus on adapting. Because when you are adapting while your competition is complaining, youll win.

Compare ANDROID ACQUIRED BY GOOGLE and This information below Answering the same questions from above

TITLE: Google employees scramble for answers after layoffs hit long-tenured and recently promoted employees

Google employees are scrambling for answers from leadership and from colleagues as the company undergoes a massive layoff.

On Friday, Alphabet-owned Google announced it was cutting 12,000 employees, roughly 6% of the full-time workforce. While employees had been bracing for a potential layoff, they are questioning leadership about the criteria for layoffs that surprised some employees, who woke up to find their access to company properties cut off. Some of the laid-off employees had been long-tenured or recently promoted.

Shortly after CEO Sundar Pichais initial email to employees Friday morning, Googles search boss, Prabhakar Raghavan, sent an email to employees saying he also feels the responsibility to reach out and asking them to save questions for a town hall scheduled for Monday. There will be bumps in the road as the organization moves forward with the layoffs, Raghavan said.

The company provided an FAQ for the layoffs, which CNBC has seen, but employees have complained that it doesnt give much detail on many answers. Employees have flooded Dory, the companys question-asking platform, and set up virtual communities to figure out whos been laid off and why. Directors have been telling employees to hold questions for the town hall.

Google did not immediately respond to a request for comment.

The scramble highlights the challenges Google could face in maintaining a supportive and productive company culture for its restive workforce of more than 160,000 full-time employees. Further confrontations are possible, as the company said it plans to lay off international employees but has yet to determine which ones.

So far in the U.S., employees have been laid off across business units including Chrome, Cloud, and its experimental Area 120 unit. Some employees working on the companys artificial intelligence programs were also laid off, according to Bloomberg.

A list of top-rated inquiries from employees, viewed by CNBC, contained pointed questions for executives.

How were the layoffs decided? Some high performers were let go from our teams, one top-rated question read. This negatively impacts the remaining Googlers who see someone with high recognition, positive reviews, promo but still getting laid off.

What metrics were used to determine who was laid off? another top-rated question read. Was the decision based on their performance, scope of work, or both, or something else?

Another asked: How much runway are we hoping to gain with the layoffs? and Would you explain clearly what the layoff allows Google to do that Google could not have done without layoffs?

Another highly rated one questioned a statement from Pichais email that said, I take full responsibility for the decisions that led us here.

What does taking full responsibility entail? an employee asked on Dory. Responsibility without consequence seems like an empty platitude. Is leadership forgoing bonuses and pay raises this year? Will anyone be stepping down?

Some employees came together on their own, organizing ad hoc groups to try to get answers. Employees created a Google doc spreadsheet as a way to keep track of people who were laid off and which part of the business they worked in.

More than 5,000 laid-off employees started a Discord channel called Google post-layoffs, ranging in topics from venting to labor organizing and immigration issues. Some employees organized virtual Google meetings. Others tried to organize physical meet-ups.

Some turned to the companys internal meme generator as a means to connect with each other, for answers and for comfort.

One meme showed Mila Kunis from the film Friends with Benefits. Kunis spoke to the Google logo, saying the line: The sad thing is, I actually thought you were different. Another meme showed former President Bill Clinton gesturing the word zero with the title Leadership paycut.

Alphabet leadership claims full responsibility for this decision, but that is little comfort to the 12,000 workers who are now without jobs, said Parul Koul, executive chair of Alphabet Workers Union-CWA in a statement Friday. This is egregious and unacceptable behavior by a company that made $17 billion dollars in profit last quarter alone.