Question: Compare cognition-based and affect- (or emotion-) based attitude formation in terms of the communication source (1 mark) as well as in terms of the message

Compare cognition-based and affect- (or emotion-) based attitude formation in terms of the communication source (1 mark) as well as in terms of the message itself (1 mark). Next, explain the Elaboration Likelihood Model (1 mark) and then provide a detailed recommendation for how Myer, the Australian retail store, could increase its sales of a specific low involvement product (1 mark) and another detailed recommendation for a specific high involvement product (1 mark).

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