Compare the top 5 Global Brands listed for BrandZ and Interbrand(most current report). In your opinion, which
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Question:
Compare the top 5 Global Brands listed for BrandZ and Interbrand(most current report). In your opinion, which ranking do youmost agree with? Explain why.
Brand Z:
Rank 2020 | Brand | Category | Brand value 2020 ($MN) | Brand value change | Rank 2019 |
1 | Amazon | Retail | 415,855 | 32% | 1 |
2 | Apple | Technology | 352,206 | 14% | 2 |
3 | Microsoft | Technology | 326,544 | 30% | 4 |
4 | Technology | 323,601 | 5% | 3 | |
5 | Visa | Payments | 186,809 | 5% | 5 |
Interbrand:
Rank 2020 | Brand | Category | Brand value 2020 ($MN) | Growth | Rank 2019 |
1 | Apple | Technology | 322,999 | 38% | 1 |
2 | Amazon | Retail | 200,667 | 60% | 3 |
3 | Microsoft | Technology | 166,001 | 53% | 4 |
4 | Technology | 165,444 | -1% | 2 | |
5 | Samsung | Technology | 62,289 | 2% | 6 |
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