What are the advantages of Web-based survey research over traditional survey research?

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Principles of Marketing

ISBN: 978-0132167123

14th Edition

Authors: Philip Kotler, Gary Armstrong

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Question Posted: Jan 21, 2012 02:17 AM

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What are the advantages of Web-based survey research over traditional survey research?

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Webbased survey research offers some real advantages over traditional phone and mail approaches The ...View the full answer

Principles of Marketing

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