Compare/contrast the pros and cons of market penetration versus product expansion for Amazon in the pharmacy market.
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Compare/contrast the pros and cons of market penetration versus product expansion for Amazon in the pharmacy market. Which is most in line with Amazon’s goals?
(answer in 500 words if possible)
Related Book For
Introduction to Operations and Supply Chain Management
ISBN: 978-0132747325
3rd edition
Authors: Cecil B. Bozarth, Robert B. Handfield
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