Question: Compared with other promotion methods, personal selling is less expensive when the target customers are numerous and widespread. is less effective in overcoming sales resistance.

Compared with other promotion methods, personal

Compared with other promotion methods, personal selling is less expensive when the target customers are numerous and widespread. is less effective in overcoming sales resistance. All of the answers are correct. provides more immediate feedback. is less flexible in adapting to customers' needs and attitudes. QUESTION 9 Which of the following strategies is most likely to be used in a push promotion to intermediaries in a sales channel? Consumers in a geographic area contact a TV retailer to ask about a specific model of TV. Consumers in a geographic area learn about a new flat-screen TV through television ads. A retailer of flat-screen TVs runs ads in local newspapers. ATV wholesaler includes a free flat-screen TV with every ten TVs that a retailer buys. A TV retailer provides free maintenance plans with every flat-screen TV a customer buys. The basic promotion objectives and adoption process fit very neatly with an action-oriented model, which is called the AIDA model. bait and hook model. bricks and clicks model. DAGMAR model. economic buyer model. QUESTION 11 Regarding the adoption curve, marketers may determine that there is little to be gained from trying to inform or influence the laggards. early adopters. innovators. late majority. early majority

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