Question: Competitive Position/Advantage: Why would we argue that Nike has a marketing advantage (instead of a cost or differentiation advantage)? How does a marketing advantage differ

Competitive Position/Advantage: Why would we argue that Nike has a marketing advantage (instead of a cost or differentiation advantage)? How does a marketing advantage differ from a differentiation advantage on (a) percent gross margin, (b) marketing expenses, and (C) marketing ROI?

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