Question: Competitor Analysis: Assume you are working for a startup cosmetics brand or fashion brand company. Your boss is asking you to find their main competitor

Competitor Analysis: Assume you are working for a startup cosmetics brand or fashion brand company. Your boss is asking you to find their main competitor and develop a comprehensive competitor analysis that focuses on all things digital. How would you go about this project? How would you find their main competitor? What digital metrics would you compare

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