Competitor analysis involves researching using primary and secondary data sources. How challenging is it to gather primary

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Competitor analysis involves researching using primary and secondary data sources. How challenging is it to gather primary data for competitor analysis? Explain.

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Marketing Research

ISBN: 9781119497639

13th Edition

Authors: V. Kumar, Robert P. Leone, David A. Aaker, George S. Day

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Posted Date: Dec 11, 2023 07:55 AM

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Competitor analysis involves researching using primary and secondary data sources. How challenging is it to gather primary

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Gathering primary data for competitor analysis can be quite challenging and complex for a number of ... View the full answer

Marketing Research

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