Question: Complete an Internal Factor Evaluation for Coca-Cola (example of the matrix is found on page 116). The Cohesion Case may be found on page 28,

Complete an Internal Factor Evaluation for Coca-Cola (example of the matrix is found on page 116). The Cohesion Case may be found on page 28, but also use Coca-Colas 10K Annual Report to develop your factors, and ensure all factors are measurable and meet the AQCD Test. Once IFE is completed, analyze it based on the results. What does it indicate?

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