Complete an Internal Factor Evaluation for Coca-Cola (example of the matrix is found on page 116), along with your analysis. Your analysis must include: defining what the matrix means; why it is important; highlight some of your factors; and what your Total Weighted Score means for the company. The Cohesion Case may be found on page 28, but also use Coca-Colas 10K Annual Report to develop your factors, and ensure all factors are measurable and meet the AQCD Test. Provide a thorough analysis of your SWOT.