Complete the following steps for creating the new value proposition for the Odyssey Hip Pack.

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Review Resources

Review the following resources, finding information that will help you create the new value proposition:

$$A Comprehensive Look at the Consumers Driving Hip$-$pack Sales in the United States$($available in your inbox$)$

The Call$-$to$-$action Guide $($available in your inbox$)$

The Odyssey$$s current information

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Create the Value Proposition

Select appropriate content for the value proposition from the provided options. Click on a field to select an option, and click the same field again to select a different option.

Note: When reviewing the report your boss emailed you, keep in mind that Buhi uses the most popular characteristics of a market to define its target market. Look for the characteristics that are linked to the most sales or have the highest response rates.

Value Proposition Creation

Select Headline

SELECT CTA

Select Option

Select Option

Select Option