Create the Positioning Statement

INSTRUCTIONS

Complete the following steps for creating the new positioning statement for the Odyssey Hip Pack.

$1$

Review Resources

Review $$A Comprehensive Look at the Consumers Driving Hip$-$pack Sales in the United States,$$ which is available in your inbox, and the Odyssey$$s current information to guide you in creating the new positioning statement.

$2$

Create the Positioning Statement

Select appropriate content for the positioning statement from the provided options. Click on an option to select it$,$ and click the same option again to deselect it$.$

Note: When reviewing the report your supervisor emailed you, keep in mind that Buhi uses the most popular characteristics of a market to define its target market. Look for the characteristics that are linked to the most sales or have the highest response rates.

Positioning Statement Creation

The Odyssey Hip Pack is perfect for Target Audience who are interested in Interests It's Description making it ideal for Best Uses

Target Audience

Age

$16-2526-3536-45$

Gender

MaleFemale

Type

athletesprofessorstrendsettersartiststravelers

Interests

Interest $1$

minimalist lifestylespaintingworking outhanging out with friendsphotography

Interest $2$

musiclooking stylishexploring new placessportsgamingcollecting

Description

Description $1$

high$-$endluxuriousveganfashionablesimple

Description $2$

secureprofessionalversatilefunctional