Question: COMPLETE THE TABLE AND SHOWS CALCULATION COMPLETE THE TABLE AND SHOWS CALCULATION COMPLETE THE TABLE AND SHOWS CALCULATION Exercise Customer Contribution Margin Calculation A Japanese

COMPLETE THE TABLE AND SHOWS CALCULATION COMPLETE

COMPLETE THE TABLE AND SHOWS CALCULATION COMPLETE

COMPLETE THE TABLE AND SHOWS CALCULATION

COMPLETE THE TABLE AND SHOWS CALCULATION

COMPLETE THE TABLE AND SHOWS CALCULATION

Exercise Customer Contribution Margin Calculation A Japanese manufacturer of TV sets, the market leader in Germany, wants to For its German subsidiary, a profitability assessment of the five largest customers (trading companies). In total, the company has Last year, we processed 11,170 orders and made 18,360 field service visits. carried out at these five customers. For order processing, a total of 10 million and for the field visits 29 million euros in costs were incurred. In addition, the following customer-related information is available: Gross Revenue (million) Advertising Number of grant Orders (million) Fixed Cost (in million) Number Exterior Service- visit Redemptio n Discounts In % of the gross production Variable Cost (in % of the Net Proceeds) C1 250 25,5 4.500 8.200 25 55 22,5 C2 165 14,5 2.200 4.800 11 57 11 150 16 2.350 3.890 9 60 9 C4 40 6 1.020 900 00 8 60 3 C5 25 2. 1.100 570 3 52 2,5 Solution Customer contribution margin Customer 1 Customer 2 Customer 3 Customer 4 Customer 5 Gross Revenue Discount Net Revenue Variable Cost DB 1 Fix Amount of the manufacturing DB2 Customer Relate Distribution Cost DB 3 DB3 in % of the net proceeds

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