Component $2$: Written Report

$2.$ Prepare a written report $($in Word$)$:

$($a$)$ Market dynamics $/$ outlook:

Briefly describe the market for your products in the country assigned to your group.

The purpose of this is to ensure your group understands the market dynamics at play, so you can forecast more intelligently for your potential client.

Use the information about Saputo which has been made available in Blackboard, and$/$or use information which can be found at

saputo.com.

Feel free to conduct additional external research on current information or trends for food products for the countries and$/$or products which have been assigned to your firm.

Remember to cite all external sources appropriately.

Remember that each forecast is being used for a different purpose.

$($b$)$ Summary of approach $-$ data analysis:

Summarize the data analysis work which was completed.

Assume that there are some members of the Saputo team who will not be comfortable looking at the detailed analysis, and will prefer to read a summary.

Include a description of the forecasting model$($s$)$ recommended.

Include an explanation of why the forecasting model$($s$)$ are recommended.

Mention any other model$($s$)$ which were considered, and why they were not recommended.

$($c$)$ What else should be considered:

Per step $9$ of the forecasting process, describe any adjustments to the forecast you would consider and$/$or recommend, based on qualitative information or insight.

Consider the market dynamics from part $($a$).$

Examine the historical data provided $-$ what does the past data indicate? What might have happened in the past to drive the pattern of sales?

Prepare a list of additional information you might you want from Saputo, or questions you might have for Saputo.

What economic factors, consumer behavior, or market trends might impact demand forecasting for your group's assigned products?

Discuss the potential impacts of inaccurate forecasting. What possible impacts are there for Saputo if the forecasts are biased high or low?

$($d$)$ Recommendation and conclusion:

Based on the information from parts $($a$)-($c$),$ recommend which model should be