COMPREHENSIVE EXPERIENTIAL EXERCISE COURSE: CONSUMER BEHAVIOR DATE OF SUB: 30th May, 2021 MAX. MARKS 20 1. Find three print ads depicting different principles of perceptual organization 2. Find two tvc's (one each) focusing on hedonistic needs and utilitarian needs 3. Find two ads (print or tvc's) bearing the Von Restorff and Ziegarnik principles (one each) 4. Select the logos of any two well-known organizations and redesign them within JND 5. Create a print ad for any hypothetical brand showing positive and negative reinforcement 6. Find three print ads or tvc's, focusing on the need for power, need for achievement, and need for affiliation (one each) 7. Find a print ad or tvc, targeting a sub-culture (or several sub-cultures) of Pakistan 8. Find a tvc which has ritualistic themes (also identify the type of ritual being emphasized) 9. Find a print ad that carries a subliminal message 10. Identify a logo or any other brand characteristic, OR find an ad that employs the use of myth (explain which myth is being used). INSTRUCTIONS: (1) This is a group assignment; the size of the group must not exceed five members For each question the group members are required to explain how a certain concept is being used in the ad/image being shown; (1) This assignment will be submitted on Blackboard