Question: Compute restaurant profitability using Table B and Exhibit 1 under the following scenario: The mix of patrons shifts gaining 2000 new Experiential customer, but losing
Compute restaurant profitability using Table B and Exhibit 1 under the following scenario: The mix of patrons shifts gaining 2000 new Experiential customer, but losing 1000 Indulgent customers and 1000 Frugal customers. Based on this profitability analysis does it make sense to focus on Experiential customers?
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