Concentrated marketing is $\_\_\_\_\_\_$:

Group of answer choices

A market$-$coverage strategy in which a firm goes after a large share of one or a few submarkets.

The process of evaluating each market segment's attractiveness and selecting one or more segments to enter.

Tailoring products and marketing programs to the needs and preferences of individual customers; also labeled one$-$to$-$one marketing, customized marketing, and markets$-$of$-$one marketing.

Isolating broad segments that make up a market and adapting the marketing to match the needs of one or more segments.