concept after tasting authentic fish tacos during his college spring breaks in San Felipe, Baja, Mexico. In considering whether or not to start the restaurant, Ralph, a business student, most likely conducted a competitive analysis. And while the concept is up and running, Ralph is likely still conducting competitive analyses as he considers whether to take Rubio's nationwide. Imagine Ralph contacts you to conduct a competitive analysis for Rubio's. Using what you know about the fast$-$food industry in the United States, help Ralph decide whether Rubio's is operating in an attractive or unattractive environment.

http:$//$www$.$rubios.com$/$companyl

Consider the number of competitors in Rublo's environment. Are there a large number or few? Are there many barriers to entry, and if yes, what might they be$?$

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