Question: Concept testing: Group of answer choices involves usage tests by a significant sample of potential customers. is the last step before commercialization of a new

Concept testing:
Group of answer choices
involves usage tests by a significant sample of potential customers.
is the last step before commercialization of a new product idea.
takes place during the screening step of the new-product development process.
None of these alternatives is correct.
seeks potential customers' reactions and attitudes toward new product ideas-before actual models or prototypes are developed.

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