Concept Testing Identify the insight, benefit statement and price point from the following: (i) Customers would like their smartphones to last longer from a single charge. (ii) All other things being equal, customers are willing to pay up to 3,000 more for longer battery life. (iii) A smartphone that lasts for 2 days on a single charge. (i) - insight, (ii) - benefit statement, (iii) - price point (ii) - insight, (iii) - benefit statement, (i) - price point (iii) - insight, (i) - benefit statement, (ii) - price point (i) - insight, (iii) - benefit statement, (ii) - price point