Conduct a competitor analysis to assess the digital marketing strategies of key competitors. The analysis should focus
Question:
Conduct a competitor analysis to assess the digital marketing strategies of key competitors. The analysis should focus on the performance of competitors in the digital environment, their content strategy and messaging, and any social media best practices or tactics they are using. The findings of the competitor analysis should provide insights into competitor strategies and inform the recommendations for differentiating from competitors.
Client: Piccolo Me https://www.piccolome.com.au
Competitor 1: Opus Coffee https://www.opuscoffeebrewers.com
Competitor 2: Praha https://quotescafe.business.site/
Competitor 3: The White Rabbit https://www.whiterabbitkeiraville.com.au
Also include any relevant references with working links to the websites.
Management Accounting
ISBN: 9780730369387
4th Edition
Authors: Leslie G. Eldenburg, Albie Brooks, Judy Oliver, Gillian Vesty, Rodney Dormer, Vijaya Murthy, Nick Pawsey