Conduct research on Blacksmith Coffee Movement, using the following links:

http://www.ciro.co.za/product/blacksmith-coffee-movement/

http://www.cirocoffeeboutique.co.za/brands/blacksmith

http://www.reallifemagazine.co.za/career-focussed-blacksmith-coffee-movement/

http://www.finebrands.co.bw/blacksmith/

http://www.coffeemagazine.co.za/blog/1/3744/an-interview-with-the-champ-johnson-sehoro

Compile a strategic report for Blacksmith Coffee Movement on how they can approach the below Sources of Sustainable Competitive Advantage (SCA)

1. Promotion Sources:

Briefly describe the theory behind the source of SCA to Blacksmith Coffee Movement.

Subsequently explain to Blacksmith Coffee Movement how they can apply these sources.

The practical discussion should clearly show understanding.

Discussion should be clearly applied to the case study.

At least two viewpoints per source provided.