Conduct research on Blacksmith Coffee Movement, using the following links:

http://www.ciro.co.za/product/blacksmith-coffee-movement/

http://www.cirocoffeeboutique.co.za/brands/blacksmith

http://www.reallifemagazine.co.za/career-focussed-blacksmith-coffee-movement/

http://www.finebrands.co.bw/blacksmith/

http://www.coffeemagazine.co.za/blog/1/3744/an-interview-with-the-champ-johnson-sehoro

Compile a strategic report for Blacksmith Coffee Movement on how they can approach the following Sources of Sustainable Competitive Advantage (SCA)

1. Product Sources:

2. Pricing Sources:

3. Promotion Sources:

4. Distribution Sources:

Briefly describe the theory behind the four (4) sources of SCA to Blacksmith Coffee Movement.

Subsequently explain to Blacksmith Coffee Movement how they can apply these sources.

Discussion should be clearly applied to the case study.

At least two viewpoints per source provided.