Question: Conjoint Analysis: FilmCast Case Read the one - page case study and pay particular attention to the Exhibit with the conjoint results Answer the following

Conjoint Analysis: FilmCast Case
Read the one-page case study and pay particular attention to the Exhibit with the conjoint results
Answer the following questions by making the appropriate calculations:
Calculate the importance of each attribute - Brand, Monthly Subscription Price, Video Quality, Number of Titles, Auto Data Usage Option
Calculate the total utility for:
a. FilmCast Basic
b. FilmCast Premium
c. Videosource
d. Webflickstream
e. Which is the most preferred by consumers?
Calculate total utilities for FilmCast Basic and Premium with its new pricing considerations. How did this change what brand/option is the most competitive given consumer preferences?
Conjoint Analysis: FilmCast Case Read the one-page case study and pay

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