Question: Consider a consumer who is particularly concerned with the environmental impact products have when making a purchase. When Nike changes the product, assuming the price

Consider a consumer who is particularly concerned with the environmental impact products have when making a purchase. When Nike changes the product, assuming the price stays the same, what core marketing concept is Nike increasing in regards to that consumer?

Multiple Choice

value

exchange

customer orientation

product orientation

promotion

Consider a consumer who is particularly concerned with the environmental impact

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